The Blog

Life's never dull at Cube-i, find out what's been going on and what we've been creating.

How Millennials are changing the events industry

Events & conferencing is a forever changing industry. It may always be expected to deliver content rich, insightful presentations whilst putting on an array of refreshments to keep delegates in tune. However, what impact is the Millennial generation having on the industry and how can event organisers keep up with their expectations of meetings?

Millennials have grown up in a world where digital media has been the main focal point of their lives. From ordering new clothes online, to sharing pictures or videos of their experiences on social media, it’s safe to say that Millennials have come to expect content to be delivered to them in deviceful ways. The same principal can be applied to how millennials expect content at a meeting.


According to Brightcove’s study of over 4000 adults, the “2018 Video Marketing Survey” revealed that 85% of Millennials say they’ve purchased a product or service after watching a video.

It would be fair to suggest that Millennials are far more likely to interact and engage with video at a corporate conference than more traditional formats of content. Offering video content throughout a conference is a fantastic way to teach, inspire and captivate a millennial audience.

Sharing of photos and stories is also another fundamental part of a majority of millennials lives and this has spread into the events industry. The demand for engaging visual content such as photo walls, social media feeds, share-worthy venues or event decorations is changing the way event organisers plan meetings.


Ever heard of the term Death by PowerPoint?

Millennials like other generations, don’t want to sit through long, boring presentations. They want to be involved in the subject and experience something new. Millennials have an unprecedented demand for time saving & that should not be ignored by the events industry.

Millennials prefer shorter insightful presentations that engage them through visual and interactive technologies.

A presentation of 30 minutes including imagery and short video clips, combined with interactive voting and/or live Q&A is far more remarkable to Millennials than listening to 40 word-heavy slides.


“This generation has grown up with computing in the palm of their hands. They are more socially and globally connected through mobile Internet devices than any prior generation. And they don't question; they just learn” says Brad D Smith, executive board chairman of Intuit.

Millennials live within their devices and they have come to expect the use of them during meetings & conferences too.

Event apps are very effective at delivering content and interactive engagement throughout a corporate meeting. Millennials demand for easy access to event content can be achieved with a click of a button instead of printing hundreds of documents.

Event app features such as; workgroup sessions, live voting, word clouds, message walls are engaging ways to bring out creativity and ideas from Millennials, whilst also supplying them with information that they need to learn during a meeting.

Event technology was thought of as a luxury to many organizations, but as the Millennial generation gets older and the next comes through the change to necessity is inevitable.

Cube-i have created a selection of event technology solutions that we believe offer greater event experiences to not only Millennials but to all attendees, whilst also delivering that event ROI that businesses require.

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Announcing ISO 27001 Certification

Cube-i are excited to announce that Cube-i LTD has been awarded their ISO 27001:2017 certification.

ISO 27001:2017 is one of the most widely recognized and internationally accepted information security standards. It identifies requirements for a comprehensive Information Security Management System (ISMS) and defines how organisations should manage and handle information in a secure manner, including appropriate security controls.

In order to achieve the certification, Cube-i’s compliance was validated by an independent audit from the British Assessment Bureau, demonstrating an ongoing and systematic approach to managing and protecting company and customer data.

Being an event technology solutions company with cloud based and localised platforms for blue chip companies, managing and handling data is something that we take seriously and work at every day. The security team at Cube-i LTD comes to work each day with the goal of improving security for the processes, people and technology powering our services.

While this is big news, the ISO 27001:2017 certification is just the first step of our security compliance roadmap. We’ve got a lot planned for the future.

If you would like to talk to us about how to create an event app that protects all your event data, our sales team will be more than willing to help. You can call them on +44 1604 419780.

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How safe is your event app data? 4 Questions you need to ask

This week saw a first for the events app sector, the Conservative Party Conference app was breached, not only were names, addresses and phone numbers made public, you just needed a publicly available MP email address to log in as them on the app, giving you the ability to update and change that person personal information and even photo. Not only was the data about senior members of the conservative party, but also high-ranking officials in the police and armed forces. Several of them have already received nuisance phone call, and for security reasons, many will now have to change their phone number.

If you haven’t read about the story you can see the full details here, it certainly makes an interesting read; Sky News / BBC News

The main question is; who is responsible? Is it the person who uploaded the data and set the permissions, or is it down to the app provider who allowed the app to run in this format with the permissions in these settings? We won’t know this for some time, and it will come down to a decision from the ICO. With the possibility of fines of up to £20 million or 4% of turnover, whichever is higher, is that a chance you are willing to take with your next event app?

One of the strong beliefs we have always had a Cube-i is that we take a hands-on approach to every event we run. We believe there are four questions that you should be asking yourselves about any event app you want to create.

What data are you planning on hosting in the app and what data are you trying to capture?

The security you need for your app comes from what you are storing. Don’t just concentrate on what data you want to share; also think about what data you are trying to collect. If you are running an event about how to create strategy and policies for taking the company forward, do you want that information available to the public or online?

Have you got permission to share the data that you have collected about your delegates?

If you want to share contact information for all the delegates, do you have permission to share all of that information? GDPR is very clear on this if you don’t have their permission you can’t share their data.

What happens if the data gets out into public hands or there is a full hack?

Depending upon what type of app you use, your data can be at risk. You have to ask yourself, what would happen in the worst-case scenario. Does that high-risk data need to be in the app? If it does then final question is the most important.

What app best suits the data you are hosting and how do you want to protect it?

There are two type of app available for an event, online, where all the information is stored in the world wide web and offline, where is it stored locally and only available at your event.

Our iPad system, iConnect has explicitly been created for storing all the information at your event via a local, private secure Wi-Fi network, the only way a hacker could obtain access to the system would be to be at the event which is a lot safer than an online app that could be accessed for anywhere in the world.

If you want to give your delegates access to the app information at all times, then you will need to store the app online, the question becomes how do you want to protect your app? In our Involved app, each event is protected by a 6 digital pin, meaning there are 19.7 billion possible codes, more than secure enough to stop someone guessing it, but that pin code is only as secure as the people you give it to. We don't allow personalised event codes as they are simply too easy to guess. We've come across numerous events where the event code is the same as the Twitter hashtag.

Our iConnect Personal app, which is a web app which can be customised to your needs. You can directly send the link out to your delegates and get them to download it, and you can add a password to the app to protect it should anyone find the link, we can even send the link directly to your delegates with a unique password for each person.

Whatever the data you would like to store and collect at your event, we will work with you to ensure that your data is protected. Since the introduction of GDPR in May, we have been astounded by how many conference app out there that aren’t compliant and even fail at the first hurdle of having a tick box for compliance at login.

Cube-i are entirely GDPR compliant, all the data that we store is in an encrypted format and pseudonymized to ensure that even if there were a breach of the database, the data would still be safe.

If you would like to talk to us about how to create an event app that protects all your event data, our sales team will be more than willing to help. You can call them on +44 1604 419780.

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Launch of our new mobile friendly website

With so much going on at Cube-i we thought it was about time we kept you up to date by lauching our new website. It is completely mobile friendly so no matter what size screen or type of you device you have it should look great on it. We have full details of our new Bring Your Own Device system and the exciting new Eventwall. We also have online demo of both to try out.

Just let us know if you have any questions, need a demo or would just like some advice on how to get the most out of your event.

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iConnect Personal

With mobile phones getting smarter and more powerful by the day, it makes perfect sense to make use of the technology your delegates already own. Working with J&J and RogenSI at St Pancras Hotel in London where we not only allowed delegates to install our new BYOD web app, we also incorporated into Guidebook which J&J were already using for the event. By incorporating our app within there it kept the process of swapping between the two apps exceedingly simple to use.

At any time delegates could open the application and submit a question which came through to a facilitator's iPads in real time and through a simple interface allowed them to perpare for the Q&A session.

A series of leadership workshop questions were asked of the audience to help shape the business and as the feedback came in, we were able to post responses to the main screen in real time.

Our BYOD system works on all iPhones, Android and Windows devices.

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Silent Auction for Annie Mawson's Sunbeams Music Trust

Annie Mawson had a hugely successful event at The House of Lords on Wednesday evening, with Lord Archer hosting the event and running the main auction. The silent auction was a huge success and managed to help them raise almost double compared to their 2013 silent auction.

Sunbeams was founded by Cumbrian born Harpist and singer Annie Mawson in 1992 to improve the health and wellbeing of people with special needs through the creative power of music.

The Charity provides therapeutic Music For Life® and Music for Dignity® music sessions in over 40 project venues, to 1,400 disabled and disadvantaged people every month.

Visit the Sunbeam's website if you would like more information about the charity.

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Launch of our new Eventwall Software

Earlier this year we re-wrote our iPad registration system, which was when we thought of the idea about using the iPad to take a picture of the delegate as they arrived. It didn't take long for that idea to turn into the Photowall which is an animated stream of photos scrolling up and down to show all the delegates at your event. Simple and elegent and mesmerising to watch. The Scribblewall was added as an additional feature that allows you to ask your delegates simple questions and you get them to scribble their answer onto the iPad. The software automatically animates through all the answers received and there is a moderator page to ensure no offensive content can appear.

The software effectively runs itself and can be run through the internet, so all you need is some iPads to collect the photos and scribbles and a laptop to display the wall.

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Get in touch

If you would like a quote, a demo or even just to ask our advice please call us on 01604 419780, or use the form below to send us your email address & phone number and we will contact you as soon as possible.

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